Highlighting the drought-tolerance & water efficiancy of Smart Planet Plants was the motivating factor behind the website redesign. The front-end was also in dire need of an overhaul to facilitate regular updates. A complete rebrand of their current site & product photography were also note-worthy aspects to this project.

I envisioned a free USB give-away promotion to get college students to donate blood. Because of the unusual packaging, the project was featured on numerous blogs including the Dieline, Packaging of the World, Gizmodo, and Adweek.

I have a passion for the ideation process. This passion stems from my love of story telling. I interpret logos as the beginning of your brand's story & aspects of your brand that should create a colorful vision.

Having kids design their own silk-screened t-shirts was the idea for this start-up. The website utilized a custom monster creator that gave kids a chance to play monster designer. The t-shirt could then be ordered with their custom monster print.

Boulder Creek needed a website that would attract young and old alike. The design focused on setting a clear fall mood, and highlighted imagery that would foreshadow their experience at the Harvest Festival.